Advantages

1. We are a company of experts.

There are no junior partners here. When you call us, you speak only to Nathan or Claudio. Between us, we have 53 years experience in technology product demos and have given 26,500 demos.

We have helped dozens of clients—including IBM, SanDisk, and AT&T—to give better demos, close sales faster, get coverage in major news outlets like The Wall Street Journal, raise venture capital money, and win awards.

2. We coach for results.

Other companies train you on how to execute their processes. Once you know a company’s process, it considers its work done.

At The Demo Coach, we do things differently. First, we make sure we have a clear understanding of the results you are looking for. Then, we coach you towards those results.

We train you so that you get the results you are looking for, whether they be more sales, more confidence in front of an audience, knowing how to demo at a trade show, increased traffic to your Web site, more impressions in print, more Web sites linking to yours, more influential bloggers writing about you, or venture capital attention.

3. We have a proven formula.

We’ve taught clients how to do compelling demos for venture capital funding meetings, high profile conferences, analysts’ meetings, trade-shows, and for the press—with recognition from news outlets such as The Wall Street Journal and San Jose Mercury News Technology Section.

Many of our clients have won awards using The Demo Coach formula.

We have also been on stage at the DEMO Conference twice and won DEMOgod Awards both times. And, while at U3 LLC, we fine-tuned our demo formula and successfully implemented it company-wide.

4. We have a flexible approach.

We coach you in person or online.

We can use the script you have, or we can help you write one. We teach you how to write demo scripts so that you will be more effective in the delivery.

And, we have specific strategies for all types of demo venues: in person or online, at internal company demos, conferences, trade-shows, venture capital investment presentations, and press meetings. Each requires a different strategy.

5. We have international experience.

We have worked in 23 countries, on five continents, and have an in-depth understanding of the protocols necessary to make demos a success in other countries.

6. We use video recording and playback.

Seeing is believing. We use video to give attendees instant feedback about how they sound and look in a demo. Because most people never see themselves giving a technology demo, video provides a way for them to learn about their strengths, weaknesses, and idiosyncrasies.

The video also helps train the attendees through repetition because they can watch it over and over. And after our training, the video can be saved in an archive to be used to train other people in your company.

7. We are techno geeks.

We are deeply invested in all of the technology that can be used in demos today. We use technologies like screen sharing, virtual whiteboards, and mind mapping and continue to look for easier, better, and less expensive methods.

We are really anti-PowerPoint. We’ll do whatever we can to encourage you to eliminate it from your demos. People are tired of seeing slide after slide. Boring. People want to see your product demo, and we use the best of the best technology to give you an edge in your demos whether you are presenting in person or online.