DEMOmobile Hint-To-Success #1
Hint #1: Present your best face on stage or in front of the mic.
What I specifically mean here is to select the person in your company who gives the most compelling and passionate demo to do this demo. This demo and conference is not about titles or prestige. It's absolutely and without a doubt about leaving a memorable positive lasting impression about your product.
So, just because you are the founder, CEO, President, or Veep of your company doesn't mean you should be the one to go up on stage. The audience doesn't care who you are. They only really truly care about your product. If you want to send the executives to be at the pavilion and play golf at Torrey Pines, wonderful. But, if you want to have the best chance at success with this demo, choose someone in your organization that has tremendous enthusiasm for your product and company and put them on stage. And, if you need to get that person some outside professional coaching, I know a great demo coach.