Nathan Gold

Presentation Coach, Trainer, and Speaker

DEMOmobile Hint-To-Success #6

Have one main message theme that can be effectively and passionately communicated in your demo.

Since you only have 6-minutes to demo your product, you need to make sure that your messaging is clear and concise. Otherwise, you will confuse the audience and the DEMOgod Award judges.

Here is the one of the most effective exercises you can do for yourself to get clear on your messaging for this conference:

Gather some people together from inside your company and from your PR firm, if you have one. Pose the following scenario. Then, ask each person to write down their answer BEFORE you have any open discussion. I guarantee the results will be shocking and eye opening.

Scenario: You are sitting at the lunch table with people from various non-presenting companies. Accidentally, you overhear one person say to the other, "Hey, I missed the demo from So-n-So. What did they show?"

Of course, your company is So-n-So and you can hardly wait to hear what they say to one another. So, the question for your team is what do you want that person to say to the other person? What's the one thing that you want the audience to remember about your product and be able to articulate it?

You may have several messages you want to convey, but there needs to be ONE overall message that everyone in the audience will remember. When you zero in on the answer to this question, you will be more effective and focused when writing and fine tuning your script. Then, all you need to do is dig down deep for those creative sparks of genius and deliver a memorable and compelling demo that people will talk about for many years to come.