Nathan Gold

Presentation Coach, Trainer, and Speaker

How to persuade people who don't want to be persuaded

I just finished reading a newly released book named, How To Persuade People Who Don't Want To Be Persuaded by Mark Levy and Joel Bauer. It is, by far, the most compelling book on persuasion techniques I have ever encountered. The two of them are masters at persuasion techniques and divulge some of the most current and compelling secrets to persuading people. This is a "must read" for anyone who is tasked with giving product demos because it will show you new ways to add excitement and intrigue to your demos. You can buy it in the bookstores or get it cheaper from Get one for yourself and give one as a gift. If you contact either of these wonderful people, tell'em Nathan sent you. Mark Levy's Web site is Levy Innovation. Joel Bauer's Web site is