September 11, 2011 - Ride 2 Recovery
If you have ever watched the TV show Extreme Makeover Home Edition, you know you usually need a box of tissues towards the end of the show. Why? Because it's one of those shows where the story is told in a way that reaches down into your heart and reminds you how fortunate we all are. While the family in need gets a new house build in 7 days, hundreds and hundreds of volunteers get the satisfaction of helping their neighbors in need. It's amazing and has changed our lives especially in the way we think of giving back and doing what we can to help others. Speaking of helping others, I had the distinct pleasure of meeting the Executive Producer of Extreme Makeover Home Edition a few weeks ago. His name is Conrad Ricketts and he is on a mission to tell another story. You'll want to hear about this, especially if you want to associate yourself to a master storyteller. Watch this:
The Emmy winning Executive Producer of Extreme Makeover Home Edition, Conrad Ricketts, and YouTube present a historic webcast. On 9/11/11, Ride 2 Recovery and hundreds of servicemen and women injured serving our country will leave from the shadow of Ground Zero for an eight day bike ride through Valley Forge, the Gettysburg Battlefield, to the United 93 Memorial, finishing at the Pentagon.
These eight days will be webcast 6 to 8 hours a day live to millions here and around the world as we ride along with these heroes, meet them, and tell their stories of American courage. The ride is filled with pride, hope, tears, and the strength of one and family. There will be thousands cheering and standing on the street corners as they ride by, and you can support and join Ride 2 Recovery the 9/11/ American Challenge as a webcast sponsor. Celebrities, news makers, and politicians will join in the ride daily and provide entertainment and nightly music. By engaging social media, Facebook and Twitter we will raise money and awareness by weaving in hundreds of organizations that support military veterans.
The webcast costs less than a one hour prime time television show. 48 to 52 hours over 8 days has a total cost of 2 million dollars, and breaks down to $250.000 a day for 6 to 8 hours of webcasting. Sponsors will have many opportunities including; Pre-roll Promo Spots, Lower Third Ads, Call To Action, Banner Ads, Merchandising, and Staging.
Ride 2 Recovery is a simple idea that has profound effects. With over 40,000 service members returning injured and 300,000 suffering with Post-Traumatic Stress disorder R2R in partnership with the Military and Veterans Affairs Service offers service men and woman mental and physical rehabilitation programs featuring cycling as the core activity. R2R is a 501(c)3 and funds raised by events are used to purchase and build custom bikes, helmets, and technical equipment. R2R serves all 4 branches of the Military at no cost to the injured veterans. In 2008 their first year, there were 2 bike challenge events, 55 participants, and 20 bikes purchased. In 2010 there were 6 challenge rides, 3000 participants, 275 bikes, and 785 volunteers. The National Naval Medical Center in Bethesda, Md., announced that every veteran who goes through rehabilitation at the new Walter Reed Hospital would be given a bike from R2R, and the opportunity to join in its rides. Join us in sponsoring these American Heroes, getting them a bike, and showing your support by becoming a webcast sponsor.
Contact: Conrad L. Ricketts Productions, Inc. at Mark.Measures@abramsart.com.