Nathan Gold

Presentation Coach, Trainer, and Speaker

Trade show demos get CPR!

From: Jack O’Donnell Subject: Trade show demos get CPR!

Do you remember the last time you watched a demo at a trade show or conference? Did you get excited about the product or fall asleep?

If you’re like most people, you fell asleep. But, no more sleeping allowed.

The Demo Coach™ ambulance...

... is on the scene and helping to insure new levels of excellence and passion in product demos. “People forget that a demo is not a show ‘n tell, it's a show 'n sell. You’re not there to demonstarte feature after feature after feature while putting people to sleep. Your job during the demo is to sell the product, your company, and yourself”, says Nathan Gold, The Demo Coach™.

Gold has been delivering hi-tech demos for 22 years and considers giving a demo an art form. He’s even authored a book named, The Overnight Guide to Giving Product Demonstrations, which is being published right now. The book is a 30-minute read for anyone who has just been told they will need to give a product demo tomorrow. It’s also a great book for seasoned people who want to go to the next level of excellence and passion in their demos.

“You know about the Golden Rule, do unto others as you want them to do unto you? I believe you should always break that rule when giving a demo. If you want to be ultra successful in your demos, you should demo unto others as *they* want, not as you want. This approach will increase sales.”

“Matching your product features with the unique needs of the customer is frequently overlooked in favor of sticking to a script.”