Welcome to Horizon 2020
Phase 2 Preparation

Congratulations! You have been selected to present your business at the Horizon 2020 SME competition.

NOTE: There have been some important updates to this process. Please read all of the notes below carefully.

Important dates:

  1. Brussels Pitch to SME jury = November 18-22

  2. Pitch Deck due to SME jury = October 9, 2019 with application

  3. Coaching sessions 1 & 2 = November 9-14

  4. Innovation Norway rehearsal = Friday, November 15

  5. Coaching session 3 = Nov 16-20 depending on your day in front of the jury

Please consider these design suggestions when creating your pitch deck:

  1. These slides are NOT handouts. You DO NOT and SHOULD NOT put everything you want to say on your slides. They are there to trigger your thoughts and stories!

  2. Use 16:9 format when creating your slide decks.

  3. Minimize the amount of text on your slides and try to use a minimum of 24 point on all fonts. You only need prompts for yourself so the audience pays attention to what you are saying. Make your screen graphics as large as possible. Pictures are more compelling than words in most cases.

  4. Your deck may contain any number of slides. But the jury at H2020 is expecting you to cover all 10 items in their judging rubric. See link to pitch template below.

  5. Minimize the size of your PDF by using a free compressing tool such as https://smallpdf.com/compress-pdf

  6. When we engage for 1:1 coaching, please send me 3 questions you expect to receive from the jury:

    • The most common question you typically receive.

    • A more complicated long-ish answer type question you may receive.

    • A question you hope you never hear from a jury.

Please follow these 3 Steps so you deliver your most persuasive pitch ever:

STEP 1: Watch this video on how to create your pitch deck: {To be located here.}

Step 2: Schedule your 30-minute live coaching sessions

  • Using the link below, schedule 2 sessions before Friday’s rehearsal session with Innovation Norway and one more for the following Saturday, Sunday, Monday or Tuesday before your pitch to the jury.

  • Please schedule all 3 sessions now as the calendar fills up quickly.

  • Use the link below to schedule, reschedule, or cancel any session with Nathan or https://my.timetrade.com/book/84FWQ:

Schedule an appointment
for 1:1 coaching
Click to Schedule an Appointment

STEP 3: Your 3 live pitch coaching sessions

  • Homework: Watch the preparation videos before your first session with Nathan. The videos take less than 20-minutes and have answers to most questions about this opportunity. Use the free Coupon code provided by your regional EU Advisor at Innovation Norway.

  • Session #1 - You’ll pitch to Nathan and he will provide feedback on your pitch and brainstorm ideas on what to add, modify, or leave out even though you have already turned in your pitch deck.

  • Session #2 - You’ll repeat the pitch, incorporating any changes. This session includes role playing for Q&A practice and use of body language and voice.

  • Session #3 - You’ll deliver your finalized pitch and Nathan will provide final feedback.

Last year, the best pitches came from those who did not procrastinate.