This page contains material considered important for leaders to consider when trying to inspire their teams. Each video has a compelling message.

Start with why is one of the most compelling and convincing talks as it relates to being persuasive with any audience. Simon will give you real reasons why you need to start with your why rather than your what.

With START WITH WHY, Simon Sinek inspired a movement to build a world in which the vast majority of us can feel safe while we are at work and fulfilled when we go home at night. However, many people had one major question after finishing the book--how do you bring START WITH WHY's message to your own career and company? Along with two of his colleagues, Peter Docker and David Mead, Simon Sinek has created a hands-on guide to the most important step any business can take: finding your why.

This engaging workbook starts with the search for your personal why, and then expands to helping your colleagues find your business's why. With detailed instructions on every stage in the process, the workbook also answer common concerns, such as: What if my why sounds like my competitor's? Can you have more than one why? And, if my work doesn't match my why, what do I do?

Whether you're at entry level or a CEO, whether your team is run by the founder or a recent hire, the exercises in this book will lead you on a path to a more fulfilling life and long-term success for you and your colleagues.

Did you know there is a secret language of leadership that determines who reaches the top in politics and business? In this fast-paced and frequently funny TEDx talk, top speechwriter, Simon Lancaster, sets out the techniques that you can use to speak like a leader.

Rhetorical Devices

  1. Three breathless sentences - Rule of 3
  2. Three repetitive sentences (with emotion and passion)
  3. Three balancing statements (underlining idea is balanced)
  4. Metaphor (once every 16 words)
  5. Exaggeration (when emotional we go over the top; part and parcel to ordinary conversation)
  6. Rhyme (more believable to our brain - processing fluency - how easy is it to swallow your language?)

List of the 6 Rhetorical Devices - summary:

  1. Breathless x 3
  2. Repetition x 3
  3. Balance x 3
  4. Metaphor
  5. Exaggeration
  6. Rhyme

The Rule of 3

When authors, script writers, humorists, etc. create material, they frequently use the Rule of 3. This makes it easier for people to pay closer attention to what you are saying and it makes it easier for people to remember what you say.

The 5 Why's

Invented by Toyota Manufacturing, the 5 Why's is a simple way to determine the root cause of a problem or challenge. It can easily be used in any situation where you are looking to find the true and root cause of the problem. This method can also be used to help people find their own personal Why.