Value Proposition

This is the suggested format from Steve Blank, grandfather of the Lean Startup Methodology:

We help X do Y by doing Z

where X = who, Y = what, and Z = how

Be sure and replace "help" with a word or words that describe your product or service, such as increase, decrease, improve, enable, disable, empower, outclass, prepare, etc.

I prepare entrepreneurs and executives for high stakes presentations by rehearsing them as if they were performing in a Broadway show.

Here is the model for your Value Proposition Matrix spreadsheet:

Note: Some investors are asking for more specifics about whether you are software, hardware, a mobile app, an enterprise app, a platform with API's, etc.

Hint: Remember to create a Value Proposition Matrix for each product, service and even one for your company itself and keep it up to date.