Pipeline Pathfinders II Virtual Workshop
Each workshop features a topic of the month, brief homework to be completed in advance, time for reflection, and general Q&A.
Thursday, JUNE 12, 2025
Entrepreneurial Marketing by Anita Newton
Workshop Pre-WoRK (~30 minutes)
“The battle is no longer about large agencies and big budgets. Today, all you need is a really good product that meets a customer need, a few people who are smart, willing to hustle, and some basic marketing tactics.” — Anita Newton
In this series, Anita Newton develops the Quad Marketing Framework. This approach to building a marketing strategy ensures that you begin from a strong foundation that consists of customer understanding and your own value proposition, and walks you through the steps you need to take to develop, execute, and evaluate your own sound marketing strategy.
Homework (~10 minutes)
As you watch this, please take note of the things he mentions that either validate or invalidate your thinking. We will discuss your findings in the workshop. Please come to the workshop prepared to take a deep dive into the topic, along with any other questions you want to bring up.
N.B.: What if you can’t find the time to watch this video series and complete the homework before the workshop?
Not to worry! There is still hope for you. You can be more informed before you attend the live virtual workshop by clicking the button below and listening to an audio summary of the entire series:
Monthly Workshop
The workshop is on Thursday, June 12, 2025, at 2:00 PM CST, sharp, for 90 minutes. We will begin by sharing your takeaways from this series on a volunteer basis. No one will be put on the spot. This is a safe learning and sharing environment where you can simply listen in. You might learn a thing or two or help someone else.
N.B.: The video below is a recording of the workshop. Feel free to review the content because we talked about some really compelling issues and questions.
Monthly Office Hours
Thursday, JUNE 26
Leandro and Nathan will hold virtual office hours on the fourth Thursday of every month from 2:00 PM to 3:30 PM CST. We will use the same Zoom room monthly, as noted in the calendar invitation below. While these office hours are optional, please consider this time as your time to ask questions and offer comments and feedback while listening to what others ask and say.
N.B.: Katy has already sent out calendar invitations for the office hours with Zoom details. If you have not received that cal invite, use this link: https://zoom.us/my/nathangold
