When AI Met My Pitch: A Startup Love Story promises to offer you new insights when talking about your company and yourself. Each of these three exercises should be completed within 20 minutes.
Below are the step-by-step instructions to help you achieve amazing results.
Narrative Builders
1) The One-Liner Machine
You’re about to meet a very cool company…
Yours.
Let’s see if you can more effectively answer the question, “What are you building?”
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Discover your company’s more compelling narrative
Open NotebookLM → click Create new notebook.
Add your website URL as the only source.
On the right Studio panel → Click Audio Overview.
After a few minutes, listen to the AI podcast about your company.
Draft a 75–150 word intro as if introducing your company on a podcast or to someone you just met.
Optional: Create a few versions for different audiences; test with real people and capture feedback.
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Curiosity-boosting one-liners
Open ChatGPT → create a NewChat.
Paste or upload the Intro Script from Exercise A.
Suggested Prompt:
“Using my Intro Script, create 10 powerful, memorable, and fun similes or analogies to describe what my startup is building, aimed at someone who doesn’t know me yet. They should spark curiosity and invite follow-up questions, such as, “Wow! Tell me more.”
Pick 1–2 favorites and test them with people. Aim for conversation starters, not an elevator pitch.
2) Your WARM INTRODUCTION, FORWARD-READY
You’re about to ask someone to introduce you to a fantastic person…
Arne Tonning, Partner at Alliance Venture.
What do you want people to say when they warmly introduce you to Arne?
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Let’s dive right into the heart of writing a concise forward-ready ask that drives results.
When you’re crafting a 3–5 sentence paragraph that someone else will forward on your behalf, here are the 5 most important factors. Start by writing one sentence for each of these five areas:
1. Context: Why this person is hearing from you
Give the recipient immediate clarity. A forwarded message without context dies fast.
“I’m reaching out at [Name]’s suggestion because they thought it would make sense for us to connect.”
“I recently met [Referrer’s name], who suggested I reach out because of your work with early-stage climate ventures.”
Goal: Create instant legitimacy and relevance.
2. Connection: Why you and why they should connect
Share the bridge and what makes this introduction worth their attention.
A shared interest, aligned mission, or overlapping area of expertise.
“I’m building X, and it seems to align with your focus on Y.”
Goal: Show that you’ve done your homework and this is not random.
3. Credibility: Why you’re worth meeting
This isn’t your full bio. It’s your 1-line authority signal.
A quick credential, a traction point, or a unique differentiator.
“I’m the founder of [Company], recently part of [accelerator or partner org], where we’re helping [who] solve [what].”
Goal: Make them think, “Okay, this person sounds interesting.”
4. Clarity: What are you asking for?
Spell out the exact next step you’d like and keep it easy.
“If you’re open to a short 15–20 min chat, I’d love to get your thoughts on…”
“Would you be open to connecting for a brief intro call next week?”
Goal: Make the ask specific, respectful of time, and simple to act on.
5. Gratitude: Tone and generosity
Conclude warmly and briefly to express gratitude for their time and the referrer, while also attempting to do something for the person you are connecting with.
“Thanks again for considering this request. I really appreciate your willingness to connect us. I hope to leave you with a copy of the most recent blah blah blah research to help you blah blah blah.”
Goal: Leave a positive impression, even if they decline.
Fine-tune: Refine your forward-ready email
Open ChatGPT → create a New Chat.
Use the email content you created from the five areas.
Suggested Prompt:
“Take this email request that will be used by people who will warmly refer me to people in their network, and make it more concise, compelling, and memorable, and keep my tone of voice: [Paste email content here].”
Goal: Create one or more results that can be used depending on the situation.
BONUS: The Golden Rule
Make it easy to forward.
Write it so your contact could literally drop it into an email and hit send with no edits, no awkwardness, and total confidence that it makes them look good for connecting you.
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Optional - Create curiosity-boosting one-liners for the email Subject Line.
Open ChatGPT → Use the same Chat from Exercise 2A.
Use the email content you created in Exercise 2A as input.
Suggested Prompt:
“Take this forward-ready email request that will be used by people who will warmly refer me to people in their network and create 10 powerful, memorable, and fun similes or analogies to give the reader more of a reason to open the email. These should spark curiosity and encourage the receiver to open the email. [Paste the contents of the email here.]”
The initial results might be spot on or not. So, continue prompting for more until you find the one that makes you smile or say, “Why didn’t I think of that?”
Suggested Prompt:
“Create 10 more along the lines of #3 and #7,” depending on which ones you like best.
Select 1–2 favorites and test them. This Subject line aims to spark curiosity, encouraging people to open the email and read the contents.
3) Your Story, Amplified
Next, you’re about to meet someone fascinating…
Yourself.
Would you like to answer the question, “Who are you?” with more confidence and less stress using humblebrags?
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Discover your honest, authentic, and compelling personal narrative.
Export your LinkedIn profile as a PDF (or copy all profile text).
Go back to the NotebookLM main menu by clicking the NotebookLM icon at the top left corner next to the title of your current notebook.
Click Create new notebook.
Upload the PDF or paste text into Copied Text → Insert.
Feel free to upload a separate copy of your formal resume to add more background information and accomplishments to the notebook.On the right Studio panel → Click Audio Overview.
After a few minutes, listen to the AI podcast about you.
Draft a 75-150 word intro as if introducing yourself on a podcast or to someone you just met.
Optional: Create multiple versions for different audiences and test them to capture feedback.
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Curiosity-boosting one-liners about you.
Add your LinkedIn PDF or copied text.
Suggested Prompt:
“Take this data about me and create 10 powerful, memorable, and fun similes or analogies to describe what I do, aimed at someone who doesn’t know me yet. These should spark curiosity and invite follow-up questions.”
The initial results might be spot on or not. So, continue prompting for more until you find the one that makes you smile or say, “Why didn’t I think of that?”
Suggested Prompt:
“Create 10 more along the lines of #3 and #7,” depending on which ones you like best.
Select 1–2 favorites and test them. Think conversation starters, not an elevator pitch. This one-liner aims to boost curiosity in the audience while being authentically memorable.
If you’d like to share your results, I would be delighted to hear from you. Click this link to schedule a brief call to discuss your results.
