As you prepare for your journey with TINC Spring 2025, please complete this exercise before we meet in Oslo for our 2-day kickoff. The results of these two exercises (~20 minutes) should give you more insights when sharing what your company is building and who you are.

📝 Narrative Builders

1) The One-Liner Machine

You’re about to meet a very cool company…

Yours.

Let’s see if you can more effectively answer the question, “What is your startup building and who is it for?”

Exercise A — Discover your company’s more compelling narrative

  1. Open NotebookLM → click Create new notebook.

  2. Add your website URL as the only source.

  3. On the right Studio panel → Click Audio Overview.

  4. After a few minutes, listen to the AI podcast about your company.

  5. Draft a 75–150 word intro as if introducing your company on a podcast or to someone you just met.

  6. Optional: Create a few versions for different audiences; test with real people and capture feedback.

Exercise B — Curiosity-boosting one-liners

  1. Open ChatGPT → create a New Chat.

  2. Paste or upload the Intro Script from Exercise A.

  3. Suggested Prompt:

    “Using my Intro Script, create 10 powerful, memorable, and fun similes or analogies to describe what my startup is building, aimed at someone who doesn’t know me yet. These should spark curiosity and invite follow-up questions.”

  4. Pick 1–2 favorites and test them with people. Aim for conversation starters, not an elevator pitch.

2) Your Story, Amplified

Next, you’re about to meet someone fascinating…

Yourself.

Would you like to answer the question, “Who are you?” with more confidence and less stress using humblebrags?

Exercise A — Discover your honest, authentic, and compelling personal narrative

  1. Export your LinkedIn profile as a PDF (or copy all profile text).

  2. Go back to the NotebookLM main menu by clicking the NotebookLM icon at the top left corner next to the title of your current notebook.

  3. Click Create new notebook.

  4. Upload the PDF or paste text into Copied Text → Insert.

  5. On the right Studio panel → Click Audio Overview.

  6. After a few minutes, listen to the AI podcast about you.

  7. Draft a 75–150 word intro as if introducing yourself on a podcast or to someone you just met.

  8. Optional: Create multiple versions for different audiences; test and capture feedback.

Exercise B — Curiosity-boosting one-liners about you

  1. Open ChatGPT → create a New Chat.

  2. Add your LinkedIn PDF or copied text.

  3. Suggested Prompt:

    “Take this data about me and create 10 powerful, memorable, and fun similes or analogies to describe what I do, aimed at someone who doesn’t know me yet. These should spark curiosity and invite follow-up questions.”

  4. The initial results might be spot on or not. So, continue prompting for more until you find the one that makes you smile or say, “Why didn’t I think of that?”

  5. Suggested Prompt:

    “Create 10 more along the lines of #3 and #7.”

  6. Select 1–2 favorites and test them. Think conversation starters, not an elevator pitch. This one-liner aims to boost curiosity in the audience while being authentically memorable.

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